Well, first off, Jeffrey Brotman is the co-founder of Costco and the current Chairman of the Board of the company. But you never hear much about him, only about Jim Sinegal, who is the other co-founder and still runs the company today.
Brotman doesn’t have a Wikipedia entry.
And even when he’s mentioned as a co-founder, that’s about it. We never hear about his blood sweat and tears to build the company. Was Brotman just the money man, with Sinegal being the actual brains behind the operation, or is there more to it?
I don’t know the answer. Here’s an extended profile and Brotman and his wife, and you’ll see even there that his co-founder status seems more like an offhand mention than an integral part of his being.
What’s the deal with Brotman?